Executive management

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Jonas Warrer Chief Executive Officer

With more than 16 years of experience in the iGaming industry, Jonas Warrer established the media/affiliate firm Rebel Penguin in 2007. He successfully positioned his company as a leading iGaming affiliate in the paid marketing space and sold it to GiG (later Gentoo Media) in 2017. Warrer began his career with GiG Media as the General Manager of its Copenhagen office and later served as the Interim Director of Marketing for GiG Gaming. In 2019, he was promoted to the role of Managing Director of GiG Media, where he has been driving the business to greater success in the years since. Since 2023, he has been Group CEO of Gaming Innovation Group and post-split CEO of Gentoo Media (Formerly GiG Media).

Educational background:
Master of Science (MSc) in Management of Innovation and Business Development from Copenhagen Business School

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Måns Svalborn Chief Financial Officer

Måns brings more than 20 years of extensive financial leadership experience. He overlooks the company’s financial strategy, capital markets activities, and corporate governance. Prior to joining Gentoo Media, Måns served for over six years as Group CFO within the iGaming affiliate space, where he developed deep listed-company expertise and led key cross-border acquisitions.

Måns built a robust career across the banking, audit, and iGaming industries. Before entering the affiliate sector, he held senior finance leadership roles in banking and served as a senior auditor in one of the Big Four accounting firms, giving him a strong foundation in guiding organizations through complex, high-growth journeys.
His areas of expertise include financial strategy, listed-company finance, capital markets, cross-border M&A, risk management, and corporate governance.

Educational background: Måns holds a Master of Science (MSc) in Accounting from Uppsala University, alongside a Bachelor’s degree in Accounting, Corporate Finance, Strategy, and Management from Lund University.

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Milorad Matejic Chief Operating Officer

Milorad Matejic is Chief Operating Officer at Gentoo Media, where he leads SEO, Content, Product, Tech, and Design across a global portfolio of iGaming brands. He joined the company in 2016 and played a key role in scaling its publishing operations, expanding into new markets, and building a diversified, performance-driven portfolio. As COO, he focuses on execution, operational efficiency, and product development, driving both short-term performance and long-term resilience in an increasingly AI-driven search landscape. With over 17 years in iGaming, Milorad is recognised for his deep expertise in SEO and affiliate marketing. He is a regular speaker at industry conferences, where he shares practical insights on search, product strategy, and the future of digital acquisition.

Educational background:
Bachelor of Arts (Honours) in Philosophy

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