Executive management
With more than 16 years of experience in the iGaming industry, Jonas Warrer established the media/affiliate firm Rebel Penguin in 2007. He successfully positioned his company as a leading iGaming affiliate in the paid marketing space and sold it to GiG (later Gentoo Media) in 2017. Warrer began his career with GiG Media as the General Manager of its Copenhagen office and later served as the Interim Director of Marketing for GiG Gaming. In 2019, he was promoted to the role of Managing Director of GiG Media, where he has been driving the business to greater success in the years since. Since 2023, he has been Group CEO of Gaming Innovation Group and post-split CEO of Gentoo Media (Formerly GiG Media).
Educational background:
Master of Science (MSc) in Management of Innovation and Business Development from Copenhagen Business School
Mads has overall responsibility for Finance, Legal, Business Intelligence, Facility Management, IT Operations, and Investor Relations. As CFO, he is responsible for the company’s communication with the market, as well as capital strategy and allocation.
Prior to joining as CFO in March 2025, Mads was a Senior Partner and Global Lead of the Gentoo Media account at Deloitte, where he developed an in-depth knowledge and understanding of the company.
Mads brings extensive experience from his roles as an auditor and advisor to companies undergoing similarly transformational and high-growth journeys as Gentoo Media, and he is leading the company’s finance transformation.
His areas of expertise include financial strategy, finance function transformation, capital structure, M&A, risk management, and external reporting.
Educational background:
Master of Science (MSc) in Business Economics and Auditing (CMA) from Copenhagen Business School and State Authorized Public Accountant (Certified accountant)
Milorad Matejic is Chief Operating Officer at Gentoo Media, where he leads SEO, Content, Product, Tech, and Design across a global portfolio of iGaming brands. He joined the company in 2016 and played a key role in scaling its publishing operations, expanding into new markets, and building a diversified, performance-driven portfolio. As COO, he focuses on execution, operational efficiency, and product development, driving both short-term performance and long-term resilience in an increasingly AI-driven search landscape. With over 17 years in iGaming, Milorad is recognised for his deep expertise in SEO and affiliate marketing. He is a regular speaker at industry conferences, where he shares practical insights on search, product strategy, and the future of digital acquisition.
Educational background:
Bachelor of Arts (Honours) in Philosophy
