What we do

At Gentoo, our guiding principles, leading our way to long-term sustainable partnerships, are data-driven decisions and open communication. Our mission is to connect players and operators with their perfect match, acquiring quality leads for quality player experiences. We are here to be a true business partner for growth and long-term success, determined to pave the way for a sustainable industry and the future of affiliation.

What we’re called

Gentoo, originates from the name of the world’s fastest, most resilient and loyal penguin species, the Antarctic “Gentoo”. The Gentoo penguin knows that the best way to prosper in harsh conditions is by coming together as a unit, to survive and thrive. Generation two, Gentoo symbolises the future and our Rebel Penguin and GiG Media legacy, as we enter the second generation, our next era, stronger and more elevated than ever. We give you, Gentoo Media.

What we promise

The “get more” promise applies to any and every aspect of our business. It emphasises our commitment in going the extra mile to deliver superior results, growth, success, and building sustainable long-term partnerships that exceed our partners’ expectations. You get more with us in regards to affiliation, our products and services, our partnership and as an employee. At Gentoo – you get more.

Our purpose

Our purpose is to positively impact the industry through creating meaningful relationships - based on mutual value, and respect for operators and players.

Our vision

Our vision is to be more than an affiliate, a premium business partner for growth and long-term success, paving the way for a sustainable industry and the future of affiliation.

Our mission

Our mission is to be the golden bridge connecting players and operators with their perfect match, acquiring quality leads for quality player experiences.

Gentoo legacy timeline

  • 2024
    Year 2024 Icon
    Strategic separation of GiG Media & GiG Platform & Sportsbook finalised
  • 2024
    Year 2024 Icon
    GiG Media rebranded to Gentoo Media
  • 2023
    Year 2023 Icon
    GiG initiated a strategic review to separate GiG Media & GiG Platform & Sportsbook into two independent publicly listed companies
  • 2017
    Year 2017 Icon
    GiG acquired Rebel Penguin to strengthen their affiliate division GiG Media
  • 2015
    Year 2015 Icon
    GiG founded their affiliate division Innovation Labs, later rebranded as GiG Media
  • 2012
    Year 2012 Icon
    GiG - Gaming Innovation Group was founded
  • 2007
    Year 2007 Icon
    Affiliate company Rebel Penguin was founded
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