Who we are

At Gentoo, we are proud of our rich history and legacy. You might remember us by our former name, GiG Media, the affiliate media division of GiG (Gaming Innovation Group). However, our story began way back in 2007 when a company named Rebel Penguin was founded in Copenhagen, Denmark. After being bought by GiG’s affiliate division, then named Innovation Labs, we were off on a journey as the Malta-based company GiG Media, a relationship that lasted for nearly a decade. In spring 2024, with our business stronger than ever, it was time for us to part ways with Gaming Innovation Group, and transform into Gentoo Media, enabling us to fully devote our expertise and focus on what we do best – creating meaningful relationships based on mutual value and respect for our partners and our users, the players.

What we do

At Gentoo, our guiding principles, leading our way to long-term sustainable partnerships, are data-driven decisions and open communication. Our mission is to connect players and operators with their perfect match, acquiring quality leads for quality player experiences. We are here to be a true business partner for growth and long-term success, determined to pave the way for a sustainable industry and the future of affiliation.

What we’re called

Gentoo, originates from the name of the world’s fastest, most resilient and loyal penguin species, the Antarctic “Gentoo”. The Gentoo penguin knows that the best way to prosper in harsh conditions is by coming together as a unit, to survive and thrive. Generation two, Gentoo symbolises the future and our Rebel Penguin and GiG Media legacy, as we enter the second generation, our next era, stronger and more elevated than ever. We give you, Gentoo Media.

What we promise

“Get more”
The “get more” promise applies to any and every aspect of our business. It emphasises our commitment in going the extra mile to deliver superior results, growth, success, and building sustainable long-term partnerships that exceed our partners’ expectations. You get more with us in regards to affiliation, our products and services, our partnership and as an employee. At Gentoo – you get more.

benefits-pattern
Our purpose

Our purpose is to positively impact the industry through creating meaningful relationships - based on mutual value, and respect for operators and players.

Our vision

Our vision is to be more than an affiliate, a premium business partner for growth and long-term success, paving the way for a sustainable industry and the future of affiliation.

Our mission

Our mission is to be the golden bridge connecting players and operators with their perfect match, acquiring quality leads for quality player experiences.

Gentoo legacy timeline

  • 2024

    Strategic separation of GiG Media & GiG Platform & Sportsbook finalised

    Pattern
  • 2024

    GiG Media rebranded to Gentoo Media

    Pattern
  • 2023

    GiG initiated a strategic review to separate GiG Media & GiG Platform & Sportsbook into two independent publicly listed companies

    Pattern
  • 2017

    GiG acquired Rebel Penguin to strengthen their affiliate division GiG Media

    Pattern
  • 2015

    GiG founded their affiliate division Innovation Labs, later rebranded as GiG Media

    Pattern
  • 2012

    GiG - Gaming Innovation Group was founded

    Pattern
  • 2007

    Affiliate company Rebel Penguin was founded

    Pattern
    Say hello.