Display Campaign Analyst

Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.


IMPORTANT: in order to be considered for this opportunity, please submit your updated CV in English.

The role

We are looking for a data-driven, analytical, and ambitious Display Campaign Analyst to strengthen our Display media buying team. This junior-to-mid-level role is ideal for someone eager to scale high-impact performance campaigns, drive user acquisition, and test traffic channels and creatives across multiple ad networks.

As a key contributor, you’ll dive deep into campaign data across multiple traffic channels and ad networks, using your analytical skills to evaluate performance, guide strategic decisions, and identify areas for improvement. You'll run A/B tests, analyze user behavior and acquisition funnels, and develop actionable dashboards and reports to support ongoing optimization.

This is an on-site position at our HQ in Denmark and a unique opportunity to work directly with some of the most competitive traffic sources in iGaming. The role will report to our Head of Display.

What you'll be doing

• Manage, monitor, and continuously optimize digital display campaigns across multiple traffic sources, with a strong focus on performance and scale.
• Analyze key performance indicators such as ROI, CPA, and CTR to identify optimization opportunities, adjusting bids, budgets, and targeting parameters to maximize efficiency.
• Evaluate campaign performance and user behavior through detailed funnel analysis, identifying bottlenecks and areas for improvement across the customer journey.
• Design, implement, and assess structured A/B and multivariate tests across creatives, landing pages, and audience segments to enhance campaign outcomes.
• Conduct market and competitor research using data insights and benchmarks to uncover new opportunities and trends in digital traffic and engagement.
• Collaborate closely with the Business Intelligence department to improve reporting accuracy, align on analytical frameworks, and support deeper performance insights through dashboards and custom analyses.
• Develop clear and concise reporting frameworks to track spend, performance, engagement metrics, and conversion trends, enabling informed decision-making across the team.
• Work closely with our Sales department to support partner growth, provide input on campaign and traffic performance, and identify optimization strategies for scaling and retention.

Who we're looking for

• 1–3 years of experience in performance marketing, media buying, digital campaign optimization, or marketing analytics.
• A strong analytical mindset with the ability to interpret performance data and turn insights into action.
• Familiarity with digital campaign metrics such as CPA, ROI, CTR, and conversion rates.
• Hands-on experience with tracking platforms (e.g., Voluum or similar) and with running campaigns on display and programmatic networks such as PropellerAds, Taboola, Adform or equivalent.
• Solid experience working with campaign tracking tools, Excel/Sheets, and ideally BI platforms like Looker, Tableau, or Metabase.
• A proactive and structured work approach—comfortable juggling multiple campaigns, hypotheses, and tests.
• Strong communication skills, especially when it comes to translating complex findings into clear recommendations.
• Bonus: Experience in iGaming, affiliate marketing, or managing campaigns in regulated verticals.

What we're offering

At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment.

Here’s what you can look forward to as part of the team in Copenhagen:

• Daily office lunches with varied menus to suit different dietary choices
• Birthday Leave - a day off to celebrate your special day
• “Me Time” Day - a day dedicated to your wellbeing
• Annual Volunteer Day - support a cause that matters to you
• Career progression pathways and continuous guidance
• Anniversary rewards at 3, 5, and 10 years
• Personal learning budget + access to Udemy
• Annual well-being benefit
• In-office massages once or twice a month
• On-site gym facilities
• Private health insurance (including dental, mental health, and physiotherapy)
• Pension scheme
• Team building budget
• Free parking and strong public transport links (Nørrebro & Skjolds Plads stations)
• Discounted commuter cards via our DSB agreement
• A vibrant culture with regular office events and social gatherings

Get more out of Gentoo Media: https://www.gentoomedia.com/


At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We’ll be happy to support you. Join our team and be part of something unique while being your true self 🐧