Technical SEO Specialist

Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.


IMPORTANT: in order to be considered for this opportunity, please submit your updated CV in English.

The role

Act as the architect and mechanic for the company’s websites, ensuring optimal technical performance to support search engine visibility. In an iGaming company with large, multi-jurisdictional sites, this role ensures crawlability, indexation, and structural integrity, laying the foundation for all SEO efforts.

What you'll be doing

• Conduct in-depth technical SEO audits and proactively resolve critical issues.

• Monitor and optimize site speed and Core Web Vitals across multiple websites.

• Improve website architecture, internal linking, and URL structures for optimal crawl efficiency and UX.

• Manage robots.txt, XML sitemaps, and crawl budgets to prioritise important pages.

• Implement and validate structured data (Schema.org/JSON-LD) for rich SERP features in iGaming verticals.

• Manage international SEO setups, including hreflang and geo-targeting configurations.

• Lead technical SEO components of website migrations, platform changes, and redesigns.

• Collaborate with developers to ensure precise implementation of SEO requirements.

Who we're looking for

• Bachelor’s degree in Computer Science, Digital Marketing, Web Development, or related field.

• Technical SEO certifications (e.g., Blue Array, ClickMinded) are a plus.

• 3–6 years of SEO experience with at least 2 years focused on technical SEO.

• Experience working in large-scale affiliate or e-commerce environments.

• Prior experience in iGaming SEO is highly preferred.

• Expertise in tools like Screaming Frog, Sitebulb, Lumar (DeepCrawl), and Google Search Console.

• Strong understanding of HTML, CSS, and the SEO implications of JavaScript frameworks (React, Angular).

• Experience with log file analysis, crawl maps, and rendering diagnostics.

• Proficient in structured data implementation and page speed optimisation.

• AI Proficiency & Automation: Proven expertise in advanced prompt engineering and using generative AI tools to enhance technical SEO practices, particularly in automating audits, optimizing for entity recognition, and streamlining data analysis for faster strategy execution.

• Strong problem-solving and diagnostic abilities.

• Clear communicator – able to translate technical concepts to non-technical audiences.

• Advanced ability to create detailed tickets and communicate with developers for technical fixes. 

• Meticulous attention to detail.

• Solid project management and prioritisation skills.

• Deep understanding of the scale and complexity of affiliate SEO in iGaming.

• Familiarity with multi-language/multi-geo setups and hreflang best practices.

• Knowledge of compliance implementation, including geo-fencing, cookie scripts, and age verification.

• Insight into how crawl budget and indexation affect commercial iGaming visibility.
  

What we're offering

At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment.

Here’s what you can look forward to as part of the team in Serbia:

• Hybrid work model - flexibility to split time between home and office

• Daily office lunches with varied menus to suit all dietary preferences

• 25 days of vacation to rest and recharge

• Birthday Leave - a day off to celebrate your special day

• “Me Time” Day - a day dedicated to your wellbeing

• Annual Volunteer Day - support a cause that matters to you

• 100% paid maternity leave

• Career progression pathways and ongoing support

• Personal learning budget + access to Udemy

• Annual €400 wellbeing benefit

• Monthly €35 home office allowance

• Flexible morning start - begin your day anytime between 8:00 and 9:30 AM

• Private health insurance - including dental and physical therapy

• Anniversary rewards at 3, 5, and 10 years

• Team building budget

• A vibrant culture with regular events, social gatherings, and team celebrations

Get more out of Gentoo Media: https://www.gentoomedia.com/


At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We’ll be happy to support you. Join our team and be part of something unique while being your true self 🐧