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Players worth keeping
beat traffic worth counting

In affiliate media, growth used to mean more. More traffic. More clicks. More sign-ups.
But in regulated markets, more isn’t enough. It has to mean better.

Gentoo redefined what affiliate performance is.
We built a system where trust is the starting point, not the add-on.
Where clarity scales. Where short-term spikes give way to long-term outcomes.

We call it performance by design.
And it’s helping the right players find the right brands, and stay for the right reasons.

Trust-first media. Built to hold

Across AskGamblers, Time2play, Casinomeister and CasinoTopsOnline, we rebuilt how affiliate journeys work.
Not by polishing the old system, but by replacing it.

  • Funnels designed to qualify players, not just convert them

  • Journeys structured around relevance and rhythm

  • UX and editorial merged into one trust-led experience

  • Rankings that reward payout speed, licence integrity and RG tools, not bonus mechanics

  • Operator deals based on quality delivered over time, not a single CPA event

This was not about quick wins. It was a structural shift shaped by how players behave
and how regulated markets demand we respond.

Built for players. Engineered for operators

From June 2024 to May 2025, this model delivered:

  • 58% increase in casino revenue across the Gentoo portfolio

  • 51% more new depositing customers on AskGamblers

  • 23% lower bounce rates

  • 39% longer sessions on RG-enhanced journeys

  • 3× return visits in localised markets

  • 47% higher CTR for operators with visible RG credentials

These numbers weren’t the goal.
They were the outcome.

Because when the system supports trust and fit from the start, retention isn’t a lucky result.
It’s a built-in effect.

What it changes for operators

In a space where traffic volatility can wreck forecasts, this model gives partners something harder to find:
Relief from risk. Return of control.

  • More high-intent journeys

  • Journeys that meet compliance expectations from day one

  • A user experience that builds confidence — not just clicks

  • Less wasted spend. More value per player. Consistently

This model gives operators more than performance.
It gives predictability.
Fewer players who churn early.
Journeys that already meet compliance expectations.
A user experience that builds confidence, not just clicks.

It’s a growth engine that reduces noise, protects budgets, and delivers more value per player. Month after month.

This is performance by design

A system where value compounds.
Where journeys serve the player first, and the partner better.
Where structure does the heavy lifting so scale doesn’t mean strain.

This work is shortlisted for Casino Affiliate of the Year
at the SBC Affiliate Leaders Awards 2025

That recognition matters.
But what matters more is that the system works.

And it’s already helping our partners grow with clarity – building the kind of trust traffic can’t create.

Explore our other shortlisted work → here

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