Leadership is measured
by the market you leave behind

True leadership leaves more than numbers on a balance sheet. It raises the standard
until the market itself moves with it. It means making calls that protect trust, building
systemsothers can rely on, and creating a blueprint that holds long after the quarter ends.

In a market where rules shift quickly and competition never sleeps, that is what turns
short-term gains into long-term progress.

When regulation tightens, leadership adapts without compromise

The rules of the game are changing.
Regulators are moving faster. Player expectations are higher.Every move is under more scrutiny.

In this environment, the leaders who last aren’t chasing every opportunity.
They are shaping a market operators, regulators, and partners actively want to work in.
Dijana Radunović embodies this approach – driving growth that can stand up
to the toughest questions, with trust as its foundation and discipline in every decision.

Knowing when not to move is its own kind of progress

In an industry obsessed with speed, the hardest thing to do is wait.
Wait until compliance is watertight before a launch.
Retire a tactic that might drive numbers today but undermine trust tomorrow.
Test a strategy in multiple markets before rolling it out anywhere.
These moments rarely make headlines but have the biggest impact on the market’s long-term health.

The real work happens before anyone sees it

By the time a successful strategy goes live, most of the heavy lifting has already been done behind the scenes.
It starts with testing that refuses to stop at “good enough.”
It continues with refining until there are no weak points left to exploit.
It includes sharing the finished playbook so others can achieve growth without cutting corners.
None of this is quick. None of it is flashy. But it keeps markets stable, protects players, and makes progress sustainable.

Results that change more than numbers

For operators: cleaner acquisition, higher retention, and fewer compliance risks,
with retention in some cases well above market average.
For the market: proof that higher standards and commercial performance
can work together, not against each other.
For the future: a stronger, more resilient industry where growth is sustainable,
and those who lead set the pace for everyone else.

Recognition

This approach, and Dijana’s role in shaping it, is why we have nominated her for
Affiliate Leader of the Year at the SBC Affiliate Leaders Awards 2025.

The award recognises leadership that raises standards and delivers sustainable growth across the sector.
The winner will be announced live in Lisbon this September.

Explore our other shortlisted work → here