Social Media Specialist

Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.

IMPORTANT: in order to be considered for this opportunity, please submit your updated CV in English.

The role

As our new Paid Social Specialist, you will contribute to Gentoo’s mission of growing and developing its online gambling affiliate business. The role will involve creating and publishing ads across all social media platforms, including Facebook and Instagram, in order to boost conversions, and drive new players through our casino affiliate websites. You will collaborate with cross-functional teams to ensure seamless integration of social campaigns with overall marketing initiatives.

Hope you are ready to dive into the world of online sports betting and casino alongside talented colleagues in a fun-loving culture with an international vibe.

What you'll be doing

• Assist with planning and executing paid social campaigns across various Social Media platforms and various markets.
• Conduct thorough audience research and segmentation to optimise targeting and messaging.
• Manage end-to-end campaign execution, including creative development, ad setup, and performance monitoring.
• Continuously analyse campaign performance, providing actionable insights and recommendations for optimisation.
• Collaborate with the Sales, Design and BI teams to further enhance the ads and conversion rates.
• Stay up to date with the industry trends, platform updates, and emerging technologies to ensure the company remains at the forefront of paid social advertising.
• Analyse markets and opportunities to expand offers and campaigns.
• Prepare daily, weekly and monthly reports on social media marketing efforts.
• Identify new opportunities: markets, verticals, platforms.
• Take ongoing ownership of SoMe projects and KPIs as well as ensure a further expansion of the channel.
• Analyse competitor activity.

Who we're looking for

• 2+ years of experience in marketing, paid social
• Background in digital, technology, or online industries; iGaming, digital marketing, or affiliate industry experience is a strong advantage.
• Good social analytical skills and attention to detail
• Creative, analytical, and structured approach to task solving.
• Proven experience in planning, executing, and optimising paid social media campaigns.
• In-depth knowledge of social media platforms, advertising tools, and best practices
• Strong analytical skills with the ability to interpret data and generate insights.
• Creative mindset with a keen eye for design and messaging.
• Familiarity with A/B testing methodologies and a data-driven approach to decision-making.
• Excellent organisational and multitasking abilities.
• Proactive problem-solver with a structured approach to execution.
• Collaborative mindset with the ability to build trust across diverse teams.
• Experience of working with Paid Social in the online gaming industry is a plus

What we're offering

At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment.

Here’s what you can look forward to as part of the team in Copenhagen:

• Daily office lunches with varied menus to suit different dietary choices
• Birthday Leave - a day off to celebrate your special day
• “Me Time” Day - a day dedicated to your wellbeing
• Annual Volunteer Day - support a cause that matters to you
• Career progression pathways and continuous guidance
• Anniversary rewards at 3, 5, and 10 years
• Personal learning budget + access to Udemy
• Annual well-being benefit
• In-office massages once or twice a month
• On-site gym facilities
• Private health insurance (including dental, mental health, and physiotherapy)
• Pension scheme
• Team building budget
• Free parking and strong public transport links (Nørrebro & Skjolds Plads stations)
• Discounted commuter cards via our DSB agreement
• A vibrant culture with regular office events and social gatherings

Get more out of Gentoo Media: https://www.gentoomedia.com/


At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We’ll be happy to support you. Join our team and be part of something unique while being your true self 🐧