Email Marketing Specialist
PAID
Denmark
On-site
Talent Team
Tijana Tadic
Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.
IMPORTANT: in order to be considered for this opportunity, please submit your updated CV in English.
The role
As an Email Marketing Specialist, you'll find yourself in an ever-evolving, data-driven role that offers substantial growth and learning opportunities. You will be at the heart of our email marketing operations, focusing on building, managing, and analysing email campaigns, while exploring opportunities to expand our offers and campaigns.
What you'll be doing
- Create and execute campaigns across multiple markets and brands
- Overseeing and optimizing email campaigns to improve open rates, click rates, and conversion rates
- Conducting in-depth market analyses and performance reporting
- Liaising with account management and site management teams to develop coordinated campaigns
- Ensuring compliance with gambling regulations across markets
- Understanding customer lifecycles and tailoring email strategies accordingly
- Managing and expanding our customer database while adhering to data protection rules
- Daily, weekly and monthly reporting
- Analyse key performance indicators such as ROI, CPA, and CTR to identify optimization opportunities, adjusting bids, budgets, and targeting parameters to maximize efficiency.
- Evaluate campaign performance and user behavior through detailed funnel analysis, identifying bottlenecks and areas for improvement across the customer journey.
- Design, implement, and assess structured A/B and multivariate tests across creatives, landing pages, and audience segments to enhance campaign outcomes.
- Conduct market and competitor research using data insights and benchmarks to uncover new opportunities and trends in digital traffic and engagement.
- Collaborate closely with the Business Intelligence department to improve reporting accuracy, align on analytical frameworks, and support deeper performance insights through dashboards and custom analyses.
- Develop clear and concise reporting frameworks to track spend, performance, engagement metrics, and conversion trends, enabling informed decision-making across the team.
- Work closely with our Sales department to support partner growth, provide input on campaign and traffic performance, and identify optimization strategies for scaling and retention.
Who we're looking for
- Proven track record in digital marketing, with strong focus on email marketing
- Analytical mindset with the ability to interpret data and optimize campaigns
- Strong skills in copywriting and copyediting
- Results-driven, adaptable, and proactive in achieving goals
- Enthusiastic about learning and overcoming challenges
What we're offering
At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment.
Here’s what you can look forward to as part of the team in Copenhagen:
- Daily office lunches with varied menus to suit different dietary choices
- Birthday Leave - a day off to celebrate your special day
- “Me Time” Day - a day dedicated to your wellbeing
- Annual Volunteer Day - support a cause that matters to you
- Career progression pathways and continuous guidance
- Anniversary rewards at 3, 5, and 10 years
- Personal learning budget + access to Udemy
- Annual well-being benefit
- In-office massages once or twice a month
- On-site gym facilities
- Private health insurance (including dental, mental health, and physiotherapy)
- Pension scheme
- Team building budget
- Free parking and strong public transport links (Nørrebro & Skjolds Plads stations)
- Discounted commuter cards via our DSB agreement
- A vibrant culture with regular office events and social gatherings
Get more out of Gentoo Media: https://www.gentoomedia.com/
At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We’ll be happy to support you. Join our team and be part of something unique while being your true self 🐧
Check out the benefits of working with Gentoo
Continuous learning is at the core of our culture. Whether it’s attending workshops, enrolling in online courses, or participating in industry conferences, we offer plenty of opportunities to grow your skills and broaden your knowledge. But more than that, we’re here to support your long-term career growth, empowering you to reach your full potential.
Your well-being matters to us. That's why we offer a wellness allowance that can be used towards gym memberships, yoga classes, or any other activities that promote your physical and mental health.
Your special day should be celebrated! That's why we offer birthday leave, so you can take the day off to relax, recharge, and enjoy your birthday however you may please. In addition, we give you the Me Day, an opportunity to find time for yourself, whatever that looks like to you. It is entirely up to you how you spend the day.
Giving back to our communities is important to us. That's why we offer a paid volunteer day, so you can dedicate your time to causes you care about, while making a positive impact in the world.
We believe that strong relationships foster creativity and collaboration! That's why we host regular social events to bring our team together outside of the work environment. Enjoy of our monthly drinks, Summer party, Christmas party and more!
Your health and peace of mind matter to us. That’s why we offer comprehensive health insurance with solid coverage and a trusted network, so you and your loved ones feel supported and protected, wherever you are.
Lunch is more than just a break, it’s your moment to recharge. We provide freshly prepared, nutritious (and seriously tasty!) meals to keep you energized, focused, and ready to tackle the rest of your day.
