SEO Specialist
SEO
Serbia
hybrid
Talent Team
Jasmine Spiteri
Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.
The role
The SEO Specialist is a tactical and hands-on role, forming the foundation of the SEO team. This individual is responsible for executing the day-to-day SEO activities that directly impact organic visibility and traffic across specific websites or sections of a larger affiliate network. The role focuses on implementing the SEO strategy, conducting keyword research, optimizing content, performing audits, and analyzing performance to ensure all content and technical elements are search-engine ready.
What you'll be doing
- Conduct in-depth keyword research to identify new content opportunities and optimize existing pages for targeted queries.
- Perform regular on-page SEO audits and implement updates to meta titles, descriptions, header tags, image alt text, content structure, and internal linking.
- Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Collaborate with content teams and give directives to ensure SEO best practices are embedded in new articles, reviews, and pages.
- Assist with technical SEO checks, including identifying and resolving crawl errors, broken links, duplicate content, and page speed issues.
- Track keyword rankings and prepare regular reports on SEO performance for assigned websites or verticals.
- Support outreach and link-building efforts by identifying potential opportunities and coordinating with relevant teams.
- Stay updated on the latest SEO trends, algorithm updates, and industry best practices.
Who we're looking for
- 1–3 years of hands-on SEO experience, ideally in an affiliate or content-driven environment.
- Familiarity with optimizing large volumes of content or managing SEO across multiple websites.
- Experience working in performance-focused teams where organic traffic is a primary KPI.
- iGaming or similarly regulated industry experience is advantageous.
- Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, and keyword tracking tools.
- Competence with Google Search Console, Google Analytics (GA4), and basic Excel/Sheets for reporting.
- Working knowledge of HTML and experience with CMS platforms (e.g., WordPress, Drupal, or custom systems).
- Understanding of on-page, technical, and off-page SEO fundamentals.
- Familiarity with iGaming terminology such as “free spins,” “no deposit bonus,” “cashback,” and “wagering requirements.”
- Understanding of different iGaming verticals (e.g., casino, sportsbook, poker, bingo) and how SEO varies across them.
- Awareness of compliance standards and restrictions when optimizing content for regulated markets.
What we're offering
At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment.
Here’s what you can look forward to as part of the team in Serbia:
- Hybrid work model - flexibility to split time between home and office
- Daily office lunches with varied menus to suit all dietary preferences
- 25 days of vacation to rest and recharge
- Birthday Leave - a day off to celebrate your special day
- “Me Time” Day - a day dedicated to your wellbeing
- Annual Volunteer Day - support a cause that matters to you
- 100% paid maternity leave
- Career progression pathways and ongoing support
- Personal learning budget + access to Udemy
- Annual €400 wellbeing benefit
- Monthly €35 home office allowance
- Flexible morning start - begin your day anytime between 8:00 and 9:30 AM
- Private health insurance - including dental and physical therapy
- Anniversary rewards at 3, 5, and 10 years
- Team building budget
- A vibrant culture with regular events, social gatherings, and team celebrations
Get more out of Gentoo Media: https://www.gentoomedia.com/
At Gentoo Media, we are committed to fostering an inclusive, diverse, and supportive workplace where everyone feels valued, respected, and empowered. We truly believe that diversity makes us stronger and more innovative, driving us forward as we make our mark on the world. We welcome applications from all qualified candidates, regardless of age, gender, disability, sexual orientation, ethnicity, religion, cultural background, or any other characteristic protected under EU and local laws. Our recruitment process is fair, unbiased, and based solely on skills and business needs, ensuring equal opportunities for all. If you require any reasonable accommodations during the application or interview process, just let us know! We’ll be happy to support you. Join our team and be part of something unique while being your true self
Check out the benefits of working with Gentoo
Continuous learning is at the core of our culture. Whether it’s attending workshops, enrolling in online courses, or participating in industry conferences, we offer plenty of opportunities to grow your skills and broaden your knowledge. But more than that, we’re here to support your long-term career growth, empowering you to reach your full potential.
Your well-being matters to us. That's why we offer a wellness allowance that can be used towards gym memberships, yoga classes, or any other activities that promote your physical and mental health.
Your special day should be celebrated! That's why we offer birthday leave, so you can take the day off to relax, recharge, and enjoy your birthday however you may please. In addition, we give you the Me Day, an opportunity to find time for yourself, whatever that looks like to you. It is entirely up to you how you spend the day.
Giving back to our communities is important to us. That's why we offer a paid volunteer day, so you can dedicate your time to causes you care about, while making a positive impact in the world.
We believe that strong relationships foster creativity and collaboration! That's why we host regular social events to bring our team together outside of the work environment. Enjoy of our monthly drinks, Summer party, Christmas party and more!
Your health and peace of mind matter to us. That’s why we offer comprehensive health insurance with solid coverage and a trusted network, so you and your loved ones feel supported and protected, wherever you are.
Lunch is more than just a break, it’s your moment to recharge. We provide freshly prepared, nutritious (and seriously tasty!) meals to keep you energized, focused, and ready to tackle the rest of your day.
